如果您的网站，可能试图促进它以各种方式，并评估结果的工具，网络分析，和谷歌分析。本身，而不需要进一步调整实施后，谷歌分析可以区分不同类型的流量来源。但是，如果我们要更严格和准确地知道的来源，我们的一些观众，我们可以做更多的事。
想象发送定期时事通讯通过电子邮件，并想知道不仅有多少观众通过它，而且内容，撰写它更点击。
以下是该怎么做：
标签链接。
标记的链接是一个过程，是添加网址参数，影响到的经验，但不是最终用户，使谷歌分析informções编目关于这次访问的。
这个项目有3个参数，可用于：
·' Utm_source ' ：将确定的名称，来源，交通（渠道） 。例如：通讯在12月。
·' utm_medium ' ：将确定的手段，提供了访问。在这种情况下， '电子邮件' 。
·' Utm_campaign ' ：这是为了确定一个活动，正在促进，但在这种情况下，它可以识别美国的名称，内容的通讯联系，可点击。例如'标题新闻富贵' 。
现在您可以链接的目标和标记他。好消息是，谷歌有一个工具，没有这一点，几乎自动：贴标工具谷歌的网址。
完成后的第一个链接，可以此格式： www.exemplo.pt/noticia1.html
改为如下：
http://www.exemplo.pt/noticia1.html&utm_source=Newsletter_Dezembro
使utm_medium = ＆电子邮件= ＆ utm_campaign titulo_da_noticia_XPTO
也就是说，通讯，连结网页的这个消息，你应该使用这个网址。当按下时，谷歌分析收集和储存信息的参数。
访问它们只需转到：流量来源> "所有访问量来源，并选择一个相应的通讯。
后页详细的渠道，选择Dimensções> "运动，并找到性能标示每一个环节。
他们就可以使他们的经验。如果你改变了大小或颜色的链接获得更多的访问者？长度的影响点击率？哪些地区的通讯，更容易被点击？
然后，一个令人优化性能之前的调查结果。
Orignal From: 性能分析简报与谷歌分析
2009年4月29日星期三
分析了竞争与谷歌分析
如果一天，危机过后的危机，不会改变的任何东西：我们渴望知道邻居花园的情况。 "这是个好主意，有人想知道，如果邻居出售它，你赢得更多。互联网是没有什么不同。你总是想知道有多少人访问您的竞争对手有多少点击的AdSense ，它的点击率非常高，也就是说，同样的好奇心。
那么，对于那些谁也不知道，谷歌分析有一个选项，称为基准，这表明了比较您的网站，并从同一地点的行动。此外，它的另一个特点，您可以比较您的网站与任何其他团体的网站，从不同的分支机构。
若要使用此功能，进入菜单，然后单击游客基准。
一个很好的提示人谁与优化的网站是使用谷歌分析基准当您想知道是否受到惩罚的任何搜索引擎，让您的流量远远低于网站同一分支。同样的，但新的网站，您就能知道您的网站已使用流量按类别你的工作，比较的基准数据。
我希望你得到了这个秘诀。
让我们拥抱一下吧！
Orignal From: 分析了竞争与谷歌分析
那么，对于那些谁也不知道，谷歌分析有一个选项，称为基准，这表明了比较您的网站，并从同一地点的行动。此外，它的另一个特点，您可以比较您的网站与任何其他团体的网站，从不同的分支机构。
若要使用此功能，进入菜单，然后单击游客基准。
一个很好的提示人谁与优化的网站是使用谷歌分析基准当您想知道是否受到惩罚的任何搜索引擎，让您的流量远远低于网站同一分支。同样的，但新的网站，您就能知道您的网站已使用流量按类别你的工作，比较的基准数据。
我希望你得到了这个秘诀。
让我们拥抱一下吧！
Orignal From: 分析了竞争与谷歌分析
2009年4月20日星期一
iGoogle小工具的网站管理员工具更��的
谷歌发布在2月底iGoogle小工具的网站管理员工具，它提供的所有资料由谷歌网站管理员工具中的一个窗口，有助于在优化的网站，目前谷歌已经更新此工具使之成为最好的。
都是小的改进，但非常有用的人谁已经注册多个站点。
时间改变：
当您添加标签的工具，他们将查看该网站您寻找的时候加入的iGoogle 。
小工具的工作组，如果你改变了网站的一个小工具，让您重新整理网页的所有数据显示该网站。
美国那些英语网站管理员工具，谷歌下跌的标签名称为"网站管理员工具" ，减少使用的空间。
尽管许多人说，谷歌谁愿意分为3列，并没有改变，因为这一点，谷歌认为，小工具将能够更好地在3列，因此，在保持良好。
插入小工具到您的iGoogle网页，进入网站管理员工具：
选择一个站点（记住，这将改变与网站"原始" ）
点击工具选项卡
点击小工具
单击"添加一个网页的网站管理员工具的iGoogle "
选择工具的网页，并点击"添加到谷歌"
你可以看到更多关于它在我们这个后在iGoogle和小工具中的谷歌博客（英文） 。
Orignal From: iGoogle小工具的网站管理员工具更新的
都是小的改进，但非常有用的人谁已经注册多个站点。
时间改变：
当您添加标签的工具，他们将查看该网站您寻找的时候加入的iGoogle 。
小工具的工作组，如果你改变了网站的一个小工具，让您重新整理网页的所有数据显示该网站。
美国那些英语网站管理员工具，谷歌下跌的标签名称为"网站管理员工具" ，减少使用的空间。
尽管许多人说，谷歌谁愿意分为3列，并没有改变，因为这一点，谷歌认为，小工具将能够更好地在3列，因此，在保持良好。
插入小工具到您的iGoogle网页，进入网站管理员工具：
选择一个站点（记住，这将改变与网站"原始" ）
点击工具选项卡
点击小工具
单击"添加一个网页的网站管理员工具的iGoogle "
选择工具的网页，并点击"添加到谷歌"
你可以看到更多关于它在我们这个后在iGoogle和小工具中的谷歌博客（英文） 。
Orignal From: iGoogle小工具的网站管理员工具更新的
网络开发工具主要用于Firefox
最重要的手段开发的Firefox是安装Firefox没有看到许多差异他和iexplorer （特别是在IE7的下载标签的导航的Firefox ）然而，大量的插件可以使Firefox的最佳浏览器网络。
该插件提供各种功能的Firefox不让它太沉重，因为只有最适合的使用将被安装。
网站开发的各种插件，我将列举一些非常容易编写代码的网站。
Web开发
增加了一些工具，帮助开发人员，其中包括：一把尺子，一个放大镜，选择清除Cookies从一个网站，禁用的CSS ，信息，链接和图片，调整屏幕...
萤火虫
出色的工具，除其他事项外，可以让你改变的源代码的网页，一边欣赏它，非常有用，以纠正小错误在CSS ，这个CSS显示所有特征继承了该项目网页上，选择地看到，加载时间每个项目的网页，调试javascripts ...
HTML验证
每一个良好的网络开发商应该关注的W3C标准，并证明了此工具的网页进行实时，没有进入该网站，等待结果的W3C ，并增加了错误的文件也显示的错误。
IE浏览器标签
所讨论的第5条东西大家应该知道Webdesigner ，始终是一个很好的测试网站在几个浏览器，这个插件支持这项任务通过简单的单击该页是提供与iexplorer内标签在Firefox 。
ColorZilla
显示哪种颜色是显示在任何像素的网站，非常有用找出背景颜色，字体...
搜索状态
显示状态栏显示的PageRank排名和Alexa排名的网页，也有几种选择，可以帮助西区，作为报告的链接，显示的中继标记，请参阅robots.txt的，和其他...
还有许多其他的插件，始终是良好的，进入网站，看到了新的Firefox插件，当然是找到一个对您有用。
任何问题或建议意见。
Orignal From: 网络开发工具主要用于Firefox
该插件提供各种功能的Firefox不让它太沉重，因为只有最适合的使用将被安装。
网站开发的各种插件，我将列举一些非常容易编写代码的网站。
Web开发
增加了一些工具，帮助开发人员，其中包括：一把尺子，一个放大镜，选择清除Cookies从一个网站，禁用的CSS ，信息，链接和图片，调整屏幕...
萤火虫
出色的工具，除其他事项外，可以让你改变的源代码的网页，一边欣赏它，非常有用，以纠正小错误在CSS ，这个CSS显示所有特征继承了该项目网页上，选择地看到，加载时间每个项目的网页，调试javascripts ...
HTML验证
每一个良好的网络开发商应该关注的W3C标准，并证明了此工具的网页进行实时，没有进入该网站，等待结果的W3C ，并增加了错误的文件也显示的错误。
IE浏览器标签
所讨论的第5条东西大家应该知道Webdesigner ，始终是一个很好的测试网站在几个浏览器，这个插件支持这项任务通过简单的单击该页是提供与iexplorer内标签在Firefox 。
ColorZilla
显示哪种颜色是显示在任何像素的网站，非常有用找出背景颜色，字体...
搜索状态
显示状态栏显示的PageRank排名和Alexa排名的网页，也有几种选择，可以帮助西区，作为报告的链接，显示的中继标记，请参阅robots.txt的，和其他...
还有许多其他的插件，始终是良好的，进入网站，看到了新的Firefox插件，当然是找到一个对您有用。
任何问题或建议意见。
Orignal From: 网络开发工具主要用于Firefox
2009年4月16日星期四
The financial crisis first aid under the network marketing sales
Financial crisis, the "three no's and" quietly began to pop, not investment, not expansion, is not advertising, business owners large and subtraction. But faced with a situation of economic recession, can not simply cut costs, but should begin to measurement, proportion, find the most effective marketing and promotional slogans, striving to become the winner of the arrival of spring.
Compared to traditional forms of the high cost of publicity, network marketing has become the choice of today. If we try to identify the source of the advertising industry, said a person well, "In times of prosperity, it is making progress. And in these difficult times, they must strive for excellence." Restricted in advertising spending during the downturn, small and medium-sized funds will shift to more directly, but also more measurable marketing. At the same time as the network media gradually accepted and established good reputation of their degrees, and the status of the mainstream media to further enhance the process of network marketing began to spread its cost advantages, as well as a broad platform as another choice.
Shift from extensive to intensive, in the marketing context, the gradual and reasonable allocation of resources. Network Marketing is also showing a spring up all over the situation, search engine, portal advertising, television and corporate video to load, each of which can be man of the sword attack.
However, due to pharmaceutical exposure of false information, face a crisis of confidence in search engine, Baidu and Google to save the reputation of successive movements. Network Marketing as the initial enthusiasm, and seems to have begun to gradually clear. As the portal to the success of the Beijing Olympics is reported that its current and future sales of online advertising has been a positive impact on business owners to choose portal advertising appears to be a wise choice. However, when credibility portal closer to the traditional media, it is also at the same time to move closer to the value, the high cost of advertising so that the conversion rate rather than the pursuit of traffic and business owners hope that they can not afford, network marketing, started their own advantages fade here. The same is true of the video to load, in the gradual development of the video portal site advertising, get traffic, and easy to mandatory annoying ads.
Network Marketing come here, to the television stage enterprises. Television is also known as the business enterprise video, as its name implies: from entertainment video, specifically for the business. In this industry, other network marketing avoid talking about the experience of conversion and was made a high profile, IZO television enterprises that directly: "IZO television companies in the financial crisis, sales of first aid you."
Buffett said: "The tide of retreat, to know who is swimming naked." Economic winter is a real test of who is strong at all times. IZO television companies with the most intuitive way of seeing is believing for the enterprise to establish trust so that customers thousands of miles away in the face-to-face with real-time exchange of customer service staff to ensure that information and access authentic.
Network marketing not only have to be invested, but also care about output. If the flow is not directly proportional to sales, network marketing on the economy did not fully reflect the characteristics. Real network marketing should be increased to flow from the pursuit of the pursuit of the conversion rate. Precision Marketing, grasp customers, IZO is the most basic functions of business where television. The implementation of a clear and pragmatic, and more publicity should be inclined to choose this model.
Compared to traditional forms of the high cost of publicity, network marketing has become the choice of today. If we try to identify the source of the advertising industry, said a person well, "In times of prosperity, it is making progress. And in these difficult times, they must strive for excellence." Restricted in advertising spending during the downturn, small and medium-sized funds will shift to more directly, but also more measurable marketing. At the same time as the network media gradually accepted and established good reputation of their degrees, and the status of the mainstream media to further enhance the process of network marketing began to spread its cost advantages, as well as a broad platform as another choice.
Shift from extensive to intensive, in the marketing context, the gradual and reasonable allocation of resources. Network Marketing is also showing a spring up all over the situation, search engine, portal advertising, television and corporate video to load, each of which can be man of the sword attack.
However, due to pharmaceutical exposure of false information, face a crisis of confidence in search engine, Baidu and Google to save the reputation of successive movements. Network Marketing as the initial enthusiasm, and seems to have begun to gradually clear. As the portal to the success of the Beijing Olympics is reported that its current and future sales of online advertising has been a positive impact on business owners to choose portal advertising appears to be a wise choice. However, when credibility portal closer to the traditional media, it is also at the same time to move closer to the value, the high cost of advertising so that the conversion rate rather than the pursuit of traffic and business owners hope that they can not afford, network marketing, started their own advantages fade here. The same is true of the video to load, in the gradual development of the video portal site advertising, get traffic, and easy to mandatory annoying ads.
Network Marketing come here, to the television stage enterprises. Television is also known as the business enterprise video, as its name implies: from entertainment video, specifically for the business. In this industry, other network marketing avoid talking about the experience of conversion and was made a high profile, IZO television enterprises that directly: "IZO television companies in the financial crisis, sales of first aid you."
Buffett said: "The tide of retreat, to know who is swimming naked." Economic winter is a real test of who is strong at all times. IZO television companies with the most intuitive way of seeing is believing for the enterprise to establish trust so that customers thousands of miles away in the face-to-face with real-time exchange of customer service staff to ensure that information and access authentic.
Network marketing not only have to be invested, but also care about output. If the flow is not directly proportional to sales, network marketing on the economy did not fully reflect the characteristics. Real network marketing should be increased to flow from the pursuit of the pursuit of the conversion rate. Precision Marketing, grasp customers, IZO is the most basic functions of business where television. The implementation of a clear and pragmatic, and more publicity should be inclined to choose this model.
Orignal From: The financial crisis first aid under the network marketing sales
Search engines and changes in consumer behavior
In such difficult times, direct marketing has become more and more enterprises want to rely on a force, but the traditional direct marketing is still difficult to fully achieve the aspirations of companies. Because of restrictions on marketing tools and marketing opportunity of the blind, the traditional direct marketing efficiency has been greatly restricted. Such constraints, until the emergence of search engines can be fundamentally changed.
"The commercial nature of search engines is that 'purification of attention'," Industry experts point out that because no one would search for a do not care about their own things, in his completion of the search, the search engine is also very accurate to lock him the truest desire. Through the search engine, consumer demand in the main, the three dimensions of place and time to achieve the perfect combination and apparent.
The age of the Internet based on changes in consumer behavior, the Japanese advertising company Dentsu proposed a new model of consumer behavior: consumer behavior has changed from traditional AIDMA (Attention Attention - Interest interest - Desire Desire - Memory Memory - Action Action ) mode, into the market based on the characteristics of the Internet Age AISAS (Attention Attention - Interest interested - Search Search - Action Action - Share share) mode. Indeed, the search engine is changing people's lives, people buy products, the selection of services, procurement of equipment, will search in the search engine-related information. A survey showed that, B2B business will be 83% of buyers search for information through the collection, 68% of Internet users in China through the search engine to obtain information. Making purchase decisions before the Internet search has become more and more an act of consumer habits, as well as every search they have expressed consumer demand, if the enterprises can take advantage of these demand a timely manner, can be converted to their own sales opportunities.
Orignal From: Search engines and changes in consumer behavior
"The commercial nature of search engines is that 'purification of attention'," Industry experts point out that because no one would search for a do not care about their own things, in his completion of the search, the search engine is also very accurate to lock him the truest desire. Through the search engine, consumer demand in the main, the three dimensions of place and time to achieve the perfect combination and apparent.
The age of the Internet based on changes in consumer behavior, the Japanese advertising company Dentsu proposed a new model of consumer behavior: consumer behavior has changed from traditional AIDMA (Attention Attention - Interest interest - Desire Desire - Memory Memory - Action Action ) mode, into the market based on the characteristics of the Internet Age AISAS (Attention Attention - Interest interested - Search Search - Action Action - Share share) mode. Indeed, the search engine is changing people's lives, people buy products, the selection of services, procurement of equipment, will search in the search engine-related information. A survey showed that, B2B business will be 83% of buyers search for information through the collection, 68% of Internet users in China through the search engine to obtain information. Making purchase decisions before the Internet search has become more and more an act of consumer habits, as well as every search they have expressed consumer demand, if the enterprises can take advantage of these demand a timely manner, can be converted to their own sales opportunities.
Orignal From: Search engines and changes in consumer behavior
2009年4月13日星期一
你看到了吗？Google的第三个收藏图标
你看到了吗？Google的第三个收藏图标
不是大家都有没有注意到，Google已经改变了自己最喜欢的图标，小徽标左边的地址栏中的网址。看来，图形不是Google的和平与收藏图标。
从2007年到现在，Google已经改了三次它的图标。
如果您没有看到它，是因为你还必须重置缓存。
这里有三个图标按时间顺序为：
2009年
2008年
2007年
你最喜欢哪一个呢？
Orignal From: 你看到了吗？Google的第三个收藏图标
不是大家都有没有注意到，Google已经改变了自己最喜欢的图标，小徽标左边的地址栏中的网址。看来，图形不是Google的和平与收藏图标。
从2007年到现在，Google已经改了三次它的图标。
如果您没有看到它，是因为你还必须重置缓存。
这里有三个图标按时间顺序为：
2009年
2008年
2007年
你最喜欢哪一个呢？
Orignal From: 你看到了吗？Google的第三个收藏图标
Video Marketing - Meet the future already present
And 'marketing is likely to go online more fun we are. Have you ever dreamed of running a commercial or video and have it show the world? Now, any marketer can have this possibility with a probable large economic return without spending too much, indeed almost anything.
Video Marketing is becoming a much stronger since Google bought youtube. A few months you can use the video in Adwords campaigns. Moreover, the youtube videos and Google Video are often the protagonists in the SERP of Google.
I want to make you an example. Not long ago I was looking for reviews on the HTC PDAs to decide what to buy.
I happened by chance, through research "Review HTC TyTN 'on Google.com to this wonderful video done by a marketer Mobility Today (information portal and shop for phones and accessories in America). This is a clear example of Video Marketing has certainly led to this web marketer a lot 'of orders.
The video was shot with a simple digital video camera, free of charge and without requiring great knowledge of video shooting.
The beauty of 102 thousand users have already viewed this video. I am curious to know the percentage of conversion in action. But I am almost sure that it is good, given that this company invests regularly in Video Marketing.
As can be exploited Video Marketing to be successful?
The video should be used in marketing to publicize its activities. For example, in case of Mobility Today, videos have been posted in Youtube, which in turn ended up in the first pages of Google SERP. The guy doing the review of the handheld is wearing a shirt with the logo of Mobility Today and in the end and beginning of the movie appears the name of the portal with the Web address in this way the user, a fine movie, it is likely going on the site to see the prices of the product before purchasing it.
Through video, you can create reviews of products or services or provide different information related to the service or product you offer.
There are four things to keep in mind in Video Marketing:
1. It 'important that the name of the site, or better yet the URL of the site you want to promote is always present during the video. Better if the whole video at the bottom right.
2. Videos must be short and not bore. The user should be encouraged to visit your site and not to escape.
3. At the end of the clip it is important to have a sentence call-to-action. Remember that your goal is to convert the user into a customer.
4. Use the keyword in the title of the video and description. This is crucial to winning the SERP with the right keywords.
Once you've created your video in all publish video network available to all first Youtube and Google Video. Here is a list of video sharing networks:
Youtube www.youtube.com
MySpace Video www.vids.myspace.com
Yahoo! Video www.video.yahoo.com
Google Video www.video.google.com
AOL Video www.video.aol.com
iFilm www.ifilm.com
Grouper www.grouper.com
DailyMotion www.dailymotion.com
MetaCafe www.metacafe.com
Vimeo www.vimeo.com
Sharkle www.sharkle.com
vSocial.com www.vsocial.com
Netscape Video www.netscape.com/
These networks are almost all SEO Friendly, except Grouper and MySpace video.
Use title and description for each publication.
So what are you waiting for? Armed with digital camera and all under to create their videos e……Broadcast Yourself!
Video Marketing is becoming a much stronger since Google bought youtube. A few months you can use the video in Adwords campaigns. Moreover, the youtube videos and Google Video are often the protagonists in the SERP of Google.
I want to make you an example. Not long ago I was looking for reviews on the HTC PDAs to decide what to buy.
I happened by chance, through research "Review HTC TyTN 'on Google.com to this wonderful video done by a marketer Mobility Today (information portal and shop for phones and accessories in America). This is a clear example of Video Marketing has certainly led to this web marketer a lot 'of orders.
The video was shot with a simple digital video camera, free of charge and without requiring great knowledge of video shooting.
The beauty of 102 thousand users have already viewed this video. I am curious to know the percentage of conversion in action. But I am almost sure that it is good, given that this company invests regularly in Video Marketing.
As can be exploited Video Marketing to be successful?
The video should be used in marketing to publicize its activities. For example, in case of Mobility Today, videos have been posted in Youtube, which in turn ended up in the first pages of Google SERP. The guy doing the review of the handheld is wearing a shirt with the logo of Mobility Today and in the end and beginning of the movie appears the name of the portal with the Web address in this way the user, a fine movie, it is likely going on the site to see the prices of the product before purchasing it.
Through video, you can create reviews of products or services or provide different information related to the service or product you offer.
There are four things to keep in mind in Video Marketing:
1. It 'important that the name of the site, or better yet the URL of the site you want to promote is always present during the video. Better if the whole video at the bottom right.
2. Videos must be short and not bore. The user should be encouraged to visit your site and not to escape.
3. At the end of the clip it is important to have a sentence call-to-action. Remember that your goal is to convert the user into a customer.
4. Use the keyword in the title of the video and description. This is crucial to winning the SERP with the right keywords.
Once you've created your video in all publish video network available to all first Youtube and Google Video. Here is a list of video sharing networks:
Youtube www.youtube.com
MySpace Video www.vids.myspace.com
Yahoo! Video www.video.yahoo.com
Google Video www.video.google.com
AOL Video www.video.aol.com
iFilm www.ifilm.com
Grouper www.grouper.com
DailyMotion www.dailymotion.com
MetaCafe www.metacafe.com
Vimeo www.vimeo.com
Sharkle www.sharkle.com
vSocial.com www.vsocial.com
Netscape Video www.netscape.com/
These networks are almost all SEO Friendly, except Grouper and MySpace video.
Use title and description for each publication.
So what are you waiting for? Armed with digital camera and all under to create their videos e……Broadcast Yourself!
Orignal From: Video Marketing - Meet the future already present
2009年4月9日星期四
消费者观念的转变让企业不是不跟着走
中国从古到今都是一个喜欢储蓄的国家。以前一般是有一百花八十存二十，但许多年轻人受到西方观念的影响赚多少花多少，有的时候还会预支以后的收入。经济危机的到来让越来越多的消费者开始转变消费行为，一些新的消费行为和消费趋势在危机下显现，并逐步开始流行。
企业必须适应这些消费者新的变化，及时的调整营销策略。
趋势1：
新节俭主义流行。失业、减薪导致的危机感蔓延的今天，消费者开始重新审视精打细算的生活方式，每个消费者都在思考如何削减支出，寻找省钱的方式，因此，新节俭主义开始盛行，很多网友开始制定各种省钱攻略，例如有网友发起了"百元周"活动，即从周一到周日７天的时间里，包括餐饮、交通、娱乐、购物、保健、运动等各种项目，消费的方式包括刷卡、付现金、使用交通卡等等，全部的消费金额必须控制在100元之内，迅速引发了"百元消费周"的流行。对于企业来说，可以通过发放优惠券等方式来让消费者感觉到省钱，另外在一些领域，可以推出百元消费价格，比如上海经济型连锁酒店纷纷"放低身价"大打促销牌，锦江之星百时快捷酒店推出价格仅为99元的单人房，百元大战成为经济型酒店的新的竞争焦点。
趋势2：
更加崇尚简约生活。伴随新节俭主义而来的，则是消费中的简约主义，越来越多的消费者开始崇尚简单生活，希望活出生活本真，因此，消费者会抛弃那些包装过度、功能多余的产品，比如一些女性消费者在消费化妆品时就会开始购买多功能的产品，希望能后寻求性价比最优的方案，比如购买手机等产品，消费者开始比较去掉一些不常用的功能价格稍微便宜一些的产品；同时，消费者还会更加追求环保。企业抓住这个心理，可以设计一些更加简约以及简单化的产品，例如，美国经济危机时期，有厂商推出一种新式口红，这种口红两头都可以用，可以涂两种不同颜色，结果非常受欢迎。
趋势3：
口红效应出现。在经济危机下，消费者会减少一些大宗消费的支出，转而寻求能够满足自己需求的、价格相对低的替代品，这是典型的口红效应，即每当经济不景气，人们的消费就会转向购买廉价商品，比如化妆品里的口红，口红虽然不是生活必需品，却因为价格低廉同时有修饰的作用，因此销量大增。因此，企业如果有满足不同档次消费者需求的产品，就更容易抵抗危机，但是对于一些专注于某一个高端市场的企业，可能就要遭遇寒流了。一些国际企业都纷纷开始调整策略，比如法国欧莱雅集团由于08年未能实现销售额增长4%的预定目标,净利润更出现26.6%的大幅下滑。为此，集团决定在09年推出一系列低价产品以抵抗金融海啸。
趋势4：
娱乐消费膨胀。经济危机下很多人会感到更大的压力，因此娱乐消费反而会增加，20世纪30年代经济萧条时期，好莱坞却成为了新的经济增长点， 1929年，好莱坞举行了第一届奥斯卡颁奖礼；而在过去的几十年里，美国遭遇了7次经济不景气，但是在这7次里，有多达5次，电影票房反而强烈地攀升上去了。经济萧条时期大众娱乐消费需求的膨胀，让休闲娱乐产业存在上升机会，电影、电视剧、动漫、网络游戏等等都可能成为娱乐消费的主要出口，类似的企业一定要抓住机遇，逆流而上。
趋势5：
"国货热"兴起。大部分消费者都会认为中国本土品牌比起国外品牌具有相当的质量，而价格却便宜很多，这几年随着一些洋品牌不断出现危机，消费者迷信国际品牌的倾向正在慢慢变化，而这场由美国引起的经济危机也开始激发人们的爱国主义热情，一些消费者会认为购买本国产品会挽救本国的经济，因而会倾向于购买本国的产品，比如豆瓣上的"国货小组"被炒得火热，国产品牌美妆品、飞跃鞋等品牌在今年却成了各大论坛上的热门话题，和时尚沾上了边儿。人们开始寻觅、购买、写使用报告互相讨论国产品牌的产品，凤凰甘油、百雀羚雪花膏、蜂花护发素、片仔珍珠膏、隆力奇蛇油膏……再度走进人们视野中，而可口可乐并购汇源被商务部否决，也再次燃起了中国消费者对国产品牌的热议，一些中国的老品牌如果抓住机会，兴许可能在危机下翻身，
趋势6：
折扣店、直销店和网络购物流行。经济危机下，消费者相对偏好一些低价格的品牌，因而购物的地点也渐渐转向大型超市、折扣店和直销店等。1973年美国石油危机期间，79. 7 %的消费者去批发商和折扣店购物的次数明显增加，而这一趋势在中国同样开始-全球品牌网-出现，一些高档商场的人流量明显减少，反而是类似屈臣氏这样的店依然人来人往，而网上购物开始成为一些消费者的新的购物渠道，便宜的价格成为消费者选择折扣店以及一些小型超市和网络购物的主要原因。企业需要思考在经济危机下需要减少渠道费用，进行渠道模式的创新，并要积极拥抱电子商务时代。
趋势7：
产品包装两极化。经济危机下人们开始精打细算，消费者渴望同样的钱，买到更多的货，对于产品的包装和容量等就格外在意。面对家庭用的大包装以及面对单身贵族的超小包装就成为消费者所青睐的对象。在 1990～1991 年的美国经济危机时期，美国的消费者都喜欢买大容积和大批量的产品，因为他们觉得这样比较省钱。比如立白加大了对超大5公斤家庭装的推广，洗发水品牌都相应也推出了自己的家庭特大号装，以往摆在超市货架顶端的各种大包装商品，纷纷被摆放在顾客必经的醒目位置，以吸引消费者选购；企业在这个背景下推出超值装，加量不加价等策略可以赢得消费者欢心。
趋势8：
DIY一族增加。在经济危机的压力面前，上班族们把越来越多的消费行为变成了DIY，比如请朋友到家里吃饭，减少去餐馆次数，自己动手维修电器、自己给汽车美容，自己买来鞋油自己打理皮鞋甚至有些年轻人自己刷房子装修……未雨绸缪的心理导致消费者开始"do it yourself"。一些企业也因此开始推广满足消费者DIY的产品，比如小肥羊在超市加强了家庭自制火锅汤底包和火锅牛、羊肉片的推广，试图抢占超市渠道"中国家庭用DIY火锅汤料食材第一品牌"的战略定位。
趋势9：
"宅生活"推动互联网发展。越来越多的人放弃外出机会，是为了省钱，于是，很多人就名副其实的成为了"宅女"和"宅男"，开始少出门的生活。相应的，"宅经济"就兴起了，像开心网这样的SNS网站、游戏网站、博客、论坛、网络视频都会增加访问量，人们开始将自己关在屋子里享受经济危机下的生活，互联网将可能在这个经济危机背景下迎来前所未有的发展机遇，而企业如何利用好网络营销也成为必须要思考的问题。
总的可以说，消费者越来越理性，从品牌到看中产品本身实际的价值。这种转变我们可以叫做是理性消费的回归，也是新的消费趋势。在转变的时候，企业必须准确把握消费者心理，及时改变企业策略，提高产品性价比，赢得危机环境中的成功。
Orignal From: 消费者观念的转变让企业不是不跟着走
企业必须适应这些消费者新的变化，及时的调整营销策略。
趋势1：
新节俭主义流行。失业、减薪导致的危机感蔓延的今天，消费者开始重新审视精打细算的生活方式，每个消费者都在思考如何削减支出，寻找省钱的方式，因此，新节俭主义开始盛行，很多网友开始制定各种省钱攻略，例如有网友发起了"百元周"活动，即从周一到周日７天的时间里，包括餐饮、交通、娱乐、购物、保健、运动等各种项目，消费的方式包括刷卡、付现金、使用交通卡等等，全部的消费金额必须控制在100元之内，迅速引发了"百元消费周"的流行。对于企业来说，可以通过发放优惠券等方式来让消费者感觉到省钱，另外在一些领域，可以推出百元消费价格，比如上海经济型连锁酒店纷纷"放低身价"大打促销牌，锦江之星百时快捷酒店推出价格仅为99元的单人房，百元大战成为经济型酒店的新的竞争焦点。
趋势2：
更加崇尚简约生活。伴随新节俭主义而来的，则是消费中的简约主义，越来越多的消费者开始崇尚简单生活，希望活出生活本真，因此，消费者会抛弃那些包装过度、功能多余的产品，比如一些女性消费者在消费化妆品时就会开始购买多功能的产品，希望能后寻求性价比最优的方案，比如购买手机等产品，消费者开始比较去掉一些不常用的功能价格稍微便宜一些的产品；同时，消费者还会更加追求环保。企业抓住这个心理，可以设计一些更加简约以及简单化的产品，例如，美国经济危机时期，有厂商推出一种新式口红，这种口红两头都可以用，可以涂两种不同颜色，结果非常受欢迎。
趋势3：
口红效应出现。在经济危机下，消费者会减少一些大宗消费的支出，转而寻求能够满足自己需求的、价格相对低的替代品，这是典型的口红效应，即每当经济不景气，人们的消费就会转向购买廉价商品，比如化妆品里的口红，口红虽然不是生活必需品，却因为价格低廉同时有修饰的作用，因此销量大增。因此，企业如果有满足不同档次消费者需求的产品，就更容易抵抗危机，但是对于一些专注于某一个高端市场的企业，可能就要遭遇寒流了。一些国际企业都纷纷开始调整策略，比如法国欧莱雅集团由于08年未能实现销售额增长4%的预定目标,净利润更出现26.6%的大幅下滑。为此，集团决定在09年推出一系列低价产品以抵抗金融海啸。
趋势4：
娱乐消费膨胀。经济危机下很多人会感到更大的压力，因此娱乐消费反而会增加，20世纪30年代经济萧条时期，好莱坞却成为了新的经济增长点， 1929年，好莱坞举行了第一届奥斯卡颁奖礼；而在过去的几十年里，美国遭遇了7次经济不景气，但是在这7次里，有多达5次，电影票房反而强烈地攀升上去了。经济萧条时期大众娱乐消费需求的膨胀，让休闲娱乐产业存在上升机会，电影、电视剧、动漫、网络游戏等等都可能成为娱乐消费的主要出口，类似的企业一定要抓住机遇，逆流而上。
趋势5：
"国货热"兴起。大部分消费者都会认为中国本土品牌比起国外品牌具有相当的质量，而价格却便宜很多，这几年随着一些洋品牌不断出现危机，消费者迷信国际品牌的倾向正在慢慢变化，而这场由美国引起的经济危机也开始激发人们的爱国主义热情，一些消费者会认为购买本国产品会挽救本国的经济，因而会倾向于购买本国的产品，比如豆瓣上的"国货小组"被炒得火热，国产品牌美妆品、飞跃鞋等品牌在今年却成了各大论坛上的热门话题，和时尚沾上了边儿。人们开始寻觅、购买、写使用报告互相讨论国产品牌的产品，凤凰甘油、百雀羚雪花膏、蜂花护发素、片仔珍珠膏、隆力奇蛇油膏……再度走进人们视野中，而可口可乐并购汇源被商务部否决，也再次燃起了中国消费者对国产品牌的热议，一些中国的老品牌如果抓住机会，兴许可能在危机下翻身，
趋势6：
折扣店、直销店和网络购物流行。经济危机下，消费者相对偏好一些低价格的品牌，因而购物的地点也渐渐转向大型超市、折扣店和直销店等。1973年美国石油危机期间，79. 7 %的消费者去批发商和折扣店购物的次数明显增加，而这一趋势在中国同样开始-全球品牌网-出现，一些高档商场的人流量明显减少，反而是类似屈臣氏这样的店依然人来人往，而网上购物开始成为一些消费者的新的购物渠道，便宜的价格成为消费者选择折扣店以及一些小型超市和网络购物的主要原因。企业需要思考在经济危机下需要减少渠道费用，进行渠道模式的创新，并要积极拥抱电子商务时代。
趋势7：
产品包装两极化。经济危机下人们开始精打细算，消费者渴望同样的钱，买到更多的货，对于产品的包装和容量等就格外在意。面对家庭用的大包装以及面对单身贵族的超小包装就成为消费者所青睐的对象。在 1990～1991 年的美国经济危机时期，美国的消费者都喜欢买大容积和大批量的产品，因为他们觉得这样比较省钱。比如立白加大了对超大5公斤家庭装的推广，洗发水品牌都相应也推出了自己的家庭特大号装，以往摆在超市货架顶端的各种大包装商品，纷纷被摆放在顾客必经的醒目位置，以吸引消费者选购；企业在这个背景下推出超值装，加量不加价等策略可以赢得消费者欢心。
趋势8：
DIY一族增加。在经济危机的压力面前，上班族们把越来越多的消费行为变成了DIY，比如请朋友到家里吃饭，减少去餐馆次数，自己动手维修电器、自己给汽车美容，自己买来鞋油自己打理皮鞋甚至有些年轻人自己刷房子装修……未雨绸缪的心理导致消费者开始"do it yourself"。一些企业也因此开始推广满足消费者DIY的产品，比如小肥羊在超市加强了家庭自制火锅汤底包和火锅牛、羊肉片的推广，试图抢占超市渠道"中国家庭用DIY火锅汤料食材第一品牌"的战略定位。
趋势9：
"宅生活"推动互联网发展。越来越多的人放弃外出机会，是为了省钱，于是，很多人就名副其实的成为了"宅女"和"宅男"，开始少出门的生活。相应的，"宅经济"就兴起了，像开心网这样的SNS网站、游戏网站、博客、论坛、网络视频都会增加访问量，人们开始将自己关在屋子里享受经济危机下的生活，互联网将可能在这个经济危机背景下迎来前所未有的发展机遇，而企业如何利用好网络营销也成为必须要思考的问题。
总的可以说，消费者越来越理性，从品牌到看中产品本身实际的价值。这种转变我们可以叫做是理性消费的回归，也是新的消费趋势。在转变的时候，企业必须准确把握消费者心理，及时改变企业策略，提高产品性价比，赢得危机环境中的成功。
Orignal From: 消费者观念的转变让企业不是不跟着走
经济在滑落，趋势在被印证
网络社区里相互交流着各自电子商务战绩。主流意见颇为一致，那就是2009年3月下旬以来，B2C网络订单普遍下降，并且在持续中。
对此，笔者从另一角度做一番感悟。
下图是笔者在Alexa上选取左岸女人vs开心网的三个月中访问用户的停留时间对比截图。
从中我们看到明显变化：3月份开始，一个购物型网站和一个娱乐型网站各自用户停留时间分别出现明显拐点。
我的结论是:
1，网络主体人群在当下网络环境中的"活动能量"是守恒的。更多人经济状况并没有变化，但行为发生"迁移"，从消费迁移到网游或其他娱乐中。
2，"迁移"主因是消费信心的下降。对全球经济的社会舆论是这种变化的主因。
注：网络购买与（PV×Time）可以被认为是正关联。
引用：http://john.ibozu.com/2009/04/07/b2c-recession-time/
Orignal From: 经济在滑落，趋势在被印证
对此，笔者从另一角度做一番感悟。
下图是笔者在Alexa上选取左岸女人vs开心网的三个月中访问用户的停留时间对比截图。
从中我们看到明显变化：3月份开始，一个购物型网站和一个娱乐型网站各自用户停留时间分别出现明显拐点。
我的结论是:
1，网络主体人群在当下网络环境中的"活动能量"是守恒的。更多人经济状况并没有变化，但行为发生"迁移"，从消费迁移到网游或其他娱乐中。
2，"迁移"主因是消费信心的下降。对全球经济的社会舆论是这种变化的主因。
注：网络购买与（PV×Time）可以被认为是正关联。
引用：http://john.ibozu.com/2009/04/07/b2c-recession-time/
Orignal From: 经济在滑落，趋势在被印证
2009年4月7日星期二
The advantage of AdWords
Google AdWords (Google PPC) is committed to providing businesses of all sizes to provide the most effective advertising available. We are committed to providing the following services to help you meet the development needs of customers:
Let the search for your product or service your customers to see ads
Full control of advertising budgets
Easily create and edit your ads
A few minutes after the completion of the production can be seen on the Google ads
AdWords gives you detailed performance reports on all-weather access to capacity, so you can track the effectiveness of the campaign. We are also dedicated to provide you with the most professional and friendliest customer service. We will respond in a timely manner (usually within one business day) in an e-mail your questions. Please read the following information for your AdWords know the specific services provided.
1. Control
Google AdWords (Google PPC) account with all of the following outstanding features, fully able to adapt to the requirements of any advertiser.
Pay per click (PPC), you only need to press the self-determined prices to pay for clicks (the highest cost-per-click selection of the range from 9 to 810 yuan RMB).
Set a daily budget, the minimum limit for the yuan at 9.
Set a daily budget, the minimum amount of 1 cents.
Round-the-clock online access to account the effect of the report
Ad scheduling: At your request the date and time of advertising.
Net ads at the website and products advertised on in order to improve visibility.
To one or more of one or more keyword-targeted ads.
Google AdWords PPC does not restrict the minimum monthly fee, no monthly minimum running time, but you need to do is to pay a minimum fee will be able to open an account, so it is an ideal marketing tool for small and medium enterprises.
Learn more about the payment method and currency options.
2. Successful
The success of Google advertising program is based on the success of the advertisement client based. Therefore, we need to spare no effort to optimize your ads to the most cost-effective way to attract qualified potential customers click on your ads. We provide you with a cost estimate and corresponding tools to help you to control the series of ads for each keyword prices and destination URL. In addition, we are committed to share with you our research results, and so you continue to learn about the latest Google AdWords features.
3. Supporting
You can in order to ensure that we provide from the benefit of the instrument and the flexibility to be able to control your own account, we have established a help center. Through the Help Center, you can find useful information of the advertising program, the effect of the proposed advertisement and the account creation and maintenance of the steps that job.
If you can not find on our website the necessary information, our dedicated customer support department will be happy to answer your questions and to assist you. We will make every effort to ensure a timely manner by e-mail so you receive a satisfactory answer. We also eagerly look forward to know your feedback on the plan, so please do not hesitate to send us an e-mail.
Let the search for your product or service your customers to see ads
Full control of advertising budgets
Easily create and edit your ads
A few minutes after the completion of the production can be seen on the Google ads
AdWords gives you detailed performance reports on all-weather access to capacity, so you can track the effectiveness of the campaign. We are also dedicated to provide you with the most professional and friendliest customer service. We will respond in a timely manner (usually within one business day) in an e-mail your questions. Please read the following information for your AdWords know the specific services provided.
1. Control
Google AdWords (Google PPC) account with all of the following outstanding features, fully able to adapt to the requirements of any advertiser.
Pay per click (PPC), you only need to press the self-determined prices to pay for clicks (the highest cost-per-click selection of the range from 9 to 810 yuan RMB).
Set a daily budget, the minimum limit for the yuan at 9.
Set a daily budget, the minimum amount of 1 cents.
Round-the-clock online access to account the effect of the report
Ad scheduling: At your request the date and time of advertising.
Net ads at the website and products advertised on in order to improve visibility.
To one or more of one or more keyword-targeted ads.
Google AdWords PPC does not restrict the minimum monthly fee, no monthly minimum running time, but you need to do is to pay a minimum fee will be able to open an account, so it is an ideal marketing tool for small and medium enterprises.
Learn more about the payment method and currency options.
2. Successful
The success of Google advertising program is based on the success of the advertisement client based. Therefore, we need to spare no effort to optimize your ads to the most cost-effective way to attract qualified potential customers click on your ads. We provide you with a cost estimate and corresponding tools to help you to control the series of ads for each keyword prices and destination URL. In addition, we are committed to share with you our research results, and so you continue to learn about the latest Google AdWords features.
3. Supporting
You can in order to ensure that we provide from the benefit of the instrument and the flexibility to be able to control your own account, we have established a help center. Through the Help Center, you can find useful information of the advertising program, the effect of the proposed advertisement and the account creation and maintenance of the steps that job.
If you can not find on our website the necessary information, our dedicated customer support department will be happy to answer your questions and to assist you. We will make every effort to ensure a timely manner by e-mail so you receive a satisfactory answer. We also eagerly look forward to know your feedback on the plan, so please do not hesitate to send us an e-mail.
Orignal From: The advantage of AdWords
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